Mark Zuckerberg on Clubhouse says Facebook may be in a “stronger position” after Apple’s IDFA changes and that Facebook Shops has 1M+ monthly active businesses. Facebook CEO Mark Zuckerberg on Thursday said he is confident the social media company “will be able to manage through” Apple’s upcoming privacy changes.
The CEO of Facebook, Mark Zuckerberg, said on Thursday that he is confident that the social media company will be able to handle Apple’s upcoming privacy changes well.
As Zuckerberg explained to reporters, the change could be beneficial to Facebook if more businesses decide to use Facebook and Instagram to sell goods directly to consumers.
As a result of the looming changes made by Apple, Facebook has responded by introducing more commerce products. In particular, the company introduced its Facebook Shops as well as Instagram Shops in the year 2020.
Facebook CEO Mark Zuckerberg said on Thursday that he is confident the social media company will be able to deal with Apple’s upcoming planned privacy update to iOS 14, which will allow iPhone and iPad users to block companies from tracking their activity in order to target ads, with an increased ease of use.
Zuckerberg said Thursday afternoon in Josh Constine’s PressClub Clubhouse room that the company is in a good position heading into the new year.
As part of the upcoming privacy changes from Apple, users will be notified of device ID tracking and asked if they wish to allow it. Each iPhone and iPad contains a unique identifier called the IDFA that is used to track the location of each device. This ID is used by companies that sell mobile advertisements in order to help target and estimate the effectiveness of these ads.
As of this spring, Apple has announced that the change will be rolled out early in the season.
There has been a lot of talk about how Facebook will benefit from the change if more businesses decide to sell their goods directly through Facebook and Instagram as a result of this change.
“It may even be possible that we would have a stronger position in the future if Apple’s changes encouraged more businesses to conduct business on our platforms by making it harder for them to use their data in order to find the customers that would be interested in using their products outside of our platforms,” Zuckerberg said.
There is no doubt that Mr. Zuckerberg’s comments about how Apple’s looming changes might impact Facebook’s advertising business are the most optimistic statements that the company has made.